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New look for England’s oldest biscuit

We are delighted to unveil a new-look design for our original Grantham Gingerbread packaging.

Now aligned with the Hawkens Gingerbread brand, the new premium packaging matches the luxury taste without losing the heritage of England’s oldest biscuit recipe.  

Hawkens owner Alastair Hawken says: “We are very proud of the fact that we bake Grantham Gingerbread and that heritage is a part of everything we do. We have therefore transformed the packaging to reflect this, but it is the same great product inside.

“The new brand demonstrates the unique qualities of our gingerbread – our heritage along with the quality of our ingredients – with its rustic red and traditional feel, without losing its premium edge.”

While retaining its proud Lincolnshire heritage, the rebrand is also a steer towards attracting more biscuit lovers beyond county boundaries.

The high-end packaging better highlights Hawkens’ capability to supply Grantham Gingerbread to restaurants, food stores, farm shops, delicatessens and retailers across the country.

Adds Mr Hawken: “Grantham Gingerbread is no longer packaged just as a product of local interest. It’s a product we are promoting much further afield so that even more people can experience what we believe is the world’s tastiest gingerbread.”